The indoor positioning system, that Apple Inc. calls "a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.", will be the next killer application built by Apple Inc…
These devices can also be used by the Android operating system.
The technology enables a device to send push notifications to devices, running in control mode, in close proximity.
It can be used to build advertising applications, localization tools, access control and many more.
The iBeacon works on Bluetooth Low Energy (BLE). In a real life scenario it would be more of a location-aware, context-aware, pervasive small wireless sensor beacon that could pinpoint your location in a store: iBeacons could send you notifications of items around you that are on sale or items you may be looking for, and it could enable payments at the point of sale (POS) where you don’t need to remove your wallet or card to make a payment.
It could be a possible Near Field Communication (NFC) competitor.
The beacons have been developed by a lot of company in several different formats, including small coin cell powered devices, USB sticks and software versions.
The following two videos shows our first two tests on the estimote devices.
First test on estimate ibeacon, the app running on the iphone at beginning is out of range ("Fuori zona" in italian) then when the iphone is near the ibeacon, it knows it is near ("Vicino" in italian)
In the second test, the iphone goes green when the distance from the ibeacon is less than 10 cm.
Soon we will publish new videos.
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